The speaker discusses the process of product development and company building, highlighting the ease of decision-making in product development due to personal preferences. However, in company building, they face challenges due to the diverse backgrounds of the team members. The team leverages past experiences from companies like Looker and the co-founder's company to inform their decisions. They believe in applying previously successful strategies but are open to experimentation and adapting based on outcomes. The speaker emphasizes the importance of trying various ideas in marketing while also learning from and emulating successful practices observed in other companies. They actively seek input from smart individuals to understand their choices and assess the potential applicability to their own company. The speaker reflects on the differences and similarities between their current company and previous experiences, noting the vast opportunities for product development in the current venture.

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