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Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Spotify’s Head of Podcast Product)
Lenny's Podcast: Product | Growth | Career
Get people to Scale - Do things that dont Scale
The snip highlights the importance of doing things that don't scale in the early stages of a startup. In the case of Anchor, a small team with limited resources used innovative methods to overcome the challenges of podcast distribution. They hired college interns to manually submit podcasts to different platforms, including Apple podcasts, making the process feel seamless and magical to users. This strategy helped Anchor gain market share quickly by providing a unique benefit over other platforms. It emphasizes the importance of reducing friction and delivering a remarkable user experience to drive word of mouth growth. Additionally, the snip mentions the significance of college interns in driving technology and innovation in the tech industry.
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