Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
Positioning with April Dunford
Differentiating Positioning for Single vs. Multi-Product Companies
The difference between positioning a single product company and a multi-product company lies in how you handle multiple target markets. When dealing with a single product company, the focus is on positioning the product itself. However, for multi-product companies, it is essential to consider how to position each product individually while ensuring coherence across the entire product portfolio.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
