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#728: Seth Godin — Coaching Tim on Overcoming Resistance, Lessons from Isaac Asimov, Writing Secrets After 8,500+ Daily Blog Posts, The Dangers of Authenticity, Practices for Consistency, and Much More

The Tim Ferriss Show

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Simplify Ideas and Assert Optimism

Simplify ideas by reducing them to their essence and avoiding hyperbole. Start from a place of giving the benefit of the doubt, believing that there are no bad people, just situations that lead to troubling behavior. Minimize the use of parenthetical statements to maintain the focus on the main idea. Construct blog posts by making a controversial assertion at the beginning, which creates attention, and then provide a contrasting, thought-provoking resolution.

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