John exemplifies an insatiable thirst for knowledge, dedicating time to read extensively on business, heavily relying on both books and podcasts as resources. He fills his backpack with a wealth of titles from libraries and bookstores, prioritizing business literature. His disciplined approach involves working during the day and immersing himself in reading at night, allowing him to learn continuously. This strategy not only enhances his understanding of business concepts but also aids in identifying challenges faced by his small business from a broader viewpoint. Through discussions with his father about his readings, he gains insights into the competitive landscape, recognizing the disadvantages in the market that hinder his business's success. By utilizing podcasts like Founders, he discovers new books, facilitating a cycle of learning that fuels both his personal and professional growth.