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The Impact of Political Spending on DTC: July State of the Industry Podcast
Ecommerce Playbook: Numbers, Struggles & Growth
Beware the Burnout: Consumer Confidence Wanes After Sales Surge
The consumer confidence index experienced a significant drop following a series of back-to-back sales events, revealing consumer burnout after intense promotional periods. This decline in confidence was noted even before economic downturns, which highlighted a potential preemptive signal of further issues. Additionally, new customer revenue has faced greater challenges than returning customer revenue for both seven-figure and eight-figure businesses, indicating difficulties in customer acquisition. With shifts in advertising efficiency, particularly declines in Meta performance despite increased spending, new customer acquisition strategies may need reevaluation to counteract the impact of changing consumer behavior.
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