Constant Urgency and Problem-Solving in the Workplace | 31sec snip from Lenny's Podcast: Product | Growth

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An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

Lenny's Podcast: Product | Growth | Career

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Constant Urgency and Problem-Solving in the Workplace

Constantly maintaining a sense of urgency is key in solving problems and keeping employees engaged. The founder of Snowflake, Frank Slootman, emphasizes this in his book "Amped Up". Without urgency, people become bored and dislike their job.

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Meltem Kuran Berkowitz is Head of Growth at Deel, which went from $0 to $300m in ARR in 3 years (fastest company in history to do so). Meltem joined Deel early to lead growth, and currently leads all of the growth and marketing teams including paid ads, content, product marketing, community, brand, and more. In this episode, we discuss:• How Deel found success leveraging low-cost growth channels• Why early awareness campaigns are a waste of time in B2B• How to create effective SEO content• Deel’s “traffic light” framework• When it makes sense to invest in paid ads• The art of structuring growth teams• Building a startup culture

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Find the full transcript at: https://www.lennysnewsletter.com/p/an-inside-look-at-deels-unprecedented

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Where to find Meltem Kuran Berkowitz:

• Twitter/X: https://twitter.com/meltemkuran

• LinkedIn: https://www.linkedin.com/in/meltem-kuran-berkowitz-4721114b

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter/X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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