"Turpentine VC" | Venture Capital and Investing  cover image

E7: How Floodgate Differentiated Again From Thousands of Seed Firms

"Turpentine VC" | Venture Capital and Investing

NOTE

Forcing a Choice in Business Evolution

The principle of not aiming to be the best but rather aiming to be the only one involves forcing a choice instead of promoting a comparison in business evolution. In the competitive landscape, being an upstart means the default advantage lies with the incumbent, as they have the benefits of incumbency. Therefore, to disrupt the status quo and have a chance to succeed, upstarts need to change the rules of the game by denying the current premise and forcing a choice rather than engaging in direct comparisons. This strategic approach is essential for founders to navigate in the business world and to stand out in an unfair battleground.

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