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Sam Shepler - Productized Testimonials
Ditching Hourly
Focus on Maximizing Lifetime Value
The profit from any individual engagement doesn't have to be exceptional as long as there are enough profitable projects to cover any losses or unexpected expenses. By offering consumption-based packages, where clients can buy a set number of units upfront, then renew, the goal is to maximize lifetime value.
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Listen to the best highlights from the podcasts you love and dive into the full episode