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Practical Founders Podcast cover image

#111: Bootstrapped Then Raised VC Funding Before Selling to Salesforce for $250 Million

Practical Founders Podcast

NOTE

Brand Visibility Fuels Sales Success

Investing in brand visibility within the Salesforce ecosystem significantly enhances recognition among sales representatives, leading to increased outreach to potential customers. Building a dedicated enterprise sales team enables targeting of large accounts, while implementing a systematic outbound sales approach further diversifies sales channels. By focusing on both small and large deals, the company establishes a balanced revenue stream, with multi-year contracts driving substantial annual revenue.

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