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Timeless Marketing Principles with Jason Ing, Gusto CMO
The Marketing Architects
Maximize ROI by Understanding Market Demand
Analyzing program-level reporting reveals the importance of focusing on return on ad spend for performance marketing initiatives. By targeting bottom-of-funnel activities that capture existing market demand, one can achieve directly attributed ROI. Aiming for at least $3 in revenue per marketing dollar spent allows for maximizing performance channels, ensuring that no potential customer ready to buy is overlooked.
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