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#006 Max van den Ingh: on creating demand and keeping up with changing behaviours
Grow with the Flow by The Growth Syndicate
Spending Wisely on Marketing Tactics
Investing a large sum of money upfront in a marketing strategy without clear results can lead to loss of stakeholder buy-in. It is crucial to assess if the product category is mature or premature to tailor marketing tactics effectively. For mature categories, focus on demand capture tactics like Google ads, blog content, and retargeting. For premature categories, focus on building brand awareness to become top-of-mind for future consideration. Acknowledge that businesses are already busy, and your proposition may not be enticing to them.
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