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Examining Take Rates in Online Platforms
The web, a legacy of the open internet, remains a space free from gatekeepers, thus allowing creators to keep the full amount of money earned. In contrast, platforms like the app store and Facebook impose take rates, with percentages varying wildly. Take rates are higher when it's difficult for users to switch platforms, incentivizing platforms to charge more. This practice is not based on generosity but on the stickiness of the platform.