Grock company uses special chips connected in a network where each chip acts as a processing unit and a router communicating with neighboring chips. Their software minimizes latency variations, enabling a group of chips to function as a single efficient unit, simplifying programming and leading to high predictability. This innovative approach allows for impressive 10 times faster model processing compared to leading AI models. The concept is likened to a conductor in a supermarket coordinating movement efficiently, reducing wait times and optimizing operations. Major players like Google, Amazon, and Meta are also investing in AI chips for cloud computing.