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The power of super communication with Charles Duhigg | E1938

This Week in Startups

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Embracing Disagreeable Authenticity and Competence in Business

In business, it is essential to appreciate individuals who possess disagreeable authenticity and competence. Successful entrepreneurs like Steve Jobs, Bill Gates, and Zuckerberg were not always easy to deal with, yet their competence was undeniable. It is crucial to acknowledge that being disagreeable does not equate to incompetence; it often signifies a person's authenticity. Embracing authenticity means being upfront and direct in interactions, asking tough questions, and valuing honesty over pleasantries. When assessing potential business partners or investors, it is beneficial to seek feedback from others to gain insight into their reputation and communication style.

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