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Episode 25: The Facebook IPO

Acquired

NOTE

The Power of Native Mobile Ads and Facebook's Success

Early attempts at mobile advertising with banner ads were not effective, leading to the rise of native ads embedded into publisher formats. However, the real success in mobile advertising comes from native ads on platforms like Facebook, which capitalize on capturing the full attention of users as they scroll through their news feed. Facebook's ability to dominate the mobile ad industry and generate a significant portion of their revenue from mobile advertising demonstrates their success in this space.

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