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SPI 775: What You Need to Know Before Creating Software For Your Audience
The Smart Passive Income Online Business and Blogging Podcast
Importance of Branding and Value in Software Sales
When selling software, it is advisable not to brand it with your name to avoid potential buyer reluctance. Removing personal identifiers like pictures can help buyers see the value beyond the individual. Software has high selling multiples compared to websites, with one-off software selling for six to eight times EBITDA, and SaaS software potentially fetching over 20 times due to recurring revenue. Profitability and growth make SaaS a lucrative asset, attracting private equity groups seeking cash-generating businesses.
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