Critics at Large | The New Yorker cover image

The Politics of the Oscar Race

Critics at Large | The New Yorker

NOTE

Importance of Personalized Approach in Award Campaigns

Weinstein's success in the 90s was due to his personalized guerrilla approach to campaigning for Academy Awards. By targeting Academy voters individually with screenings, calls, and advertisements, he highlighted the importance of every vote, standing out from traditional campaigning methods to secure nominations and wins.

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