Investing in sales-first oriented businesses like Salesforce or Shopify ecosystems is often deemed uninvestable due to governance issues. Platforms, like governments, must have stable governance regimes for an ecosystem to thrive. Investment firms led by founders tend to be more nimble. Stable platforms led by non-founders may perform less well, but their investable ecosystem can excel. Key categories for a successful asset management firm include deal finding, diligence, company support, capital raising, and firm management.

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