Network effects and virality function differently, with virality focusing on customer-driven growth and network effects enhancing value through the number of participants in the network. While network effect businesses hold significant value, they are challenging to initiate, particularly because the initial value proposition can be uncertain for early adopters. Successful network effect businesses often start in small contexts, allowing for rapid growth through community engagement, as demonstrated by platforms like Facebook which began at Harvard University. This strategy involves beginning with a limited audience and gradually expanding to larger markets. Conventional business metrics often overlook these smaller beginnings, making them less appealing to traditional entrepreneurs focused on immediate scale. Successful founders of network effect businesses are typically driven by inspiration and ideas, rather than solely by financial incentives.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode