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Relevance and Targeting in Sales Management
Sales management services focus on targeting the right companies by assessing their specific needs, such as having an outsourced sales team. The key lies in identifying companies without a dedicated BDR manager or experiencing churn within the BDR department, especially when it reports to marketing. Further alignment is found when targeting companies with a new CMO who lacks BDR management experience. By enhancing relevance through targeted messaging, it becomes possible to scale outbound efforts effectively through in-depth audience research.