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Dani Grant of Jam: Finding Product-Market Fit Fast without Breaking Things
Evolving for the Next Billion
Retention as a Key Metric for Success
The journey of creating a product started with identifying a crucial pain point but not knowing how to address it. Through relentless experimentation and iteration, the focus on retention as a metric led to success. Tracking user engagement through color-coded spreadsheets revealed the importance of streaks in user activity to drive product success, leading to a profound realization that the solution was truly solving users' problems. Even today, retention remains the most critical metric for the product's success.
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