Consumer Target and Market Positioning Insights

The shift in consumer target from younger millennials to a more mature audience, particularly women over 50, has been a surprising yet successful revelation for the brand. The company has identified a niche in the beauty market where older consumers are not well catered to and have disposable income, leading to a strategic focus on pro-aging products. Despite efforts to target a younger audience, the majority of the marketing spend and attention naturally gravitates towards the older demographic, indicating a strong consumer preference. This shift has influenced the company's marketing strategy and product positioning, aligning with the preferences and concerns of the older audience.

Transcript

Play full episode

Transcript

Episode notes

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

Get the app