AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC
Limited Supply
Consumer Target and Market Positioning Insights
The shift in consumer target from younger millennials to a more mature audience, particularly women over 50, has been a surprising yet successful revelation for the brand. The company has identified a niche in the beauty market where older consumers are not well catered to and have disposable income, leading to a strategic focus on pro-aging products. Despite efforts to target a younger audience, the majority of the marketing spend and attention naturally gravitates towards the older demographic, indicating a strong consumer preference. This shift has influenced the company's marketing strategy and product positioning, aligning with the preferences and concerns of the older audience.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode