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From Swipe to Scale: How Tinder Became #1
a16z Podcast
Engagement Over Exposure: Build Meaningful Networks
Building a successful network product requires prioritizing meaningful engagement over mass marketing. Users gained through organic referrals, such as personal recommendations, are significantly more valuable than those acquired through broad advertising efforts. It's essential to foster density and organic virality within the user base to strengthen network effects, rather than opting for quick shortcuts like celebrity endorsements. Sustainable growth comes from a strategic approach that carefully considers the nature of the product and the dynamics of user interaction.
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