The psychology of sales tactics and impulse buying

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The sense of urgency created by limited time sales prompts people to make purchases they genuinely desire, but it can also lead to impulse buying. Couple this with the tactic of offering free shipping for a minimum spend, and it can result in people purchasing unnecessary items just to reach the free shipping threshold.

Impulse shopping in an experience we've all had, the feeling of buying something you know you don't really need, but you want it desperately in the moment. Often during this decade we begin earning "adult money" for the first time and that means we can begin spending as a way to emotional regulate. Had a bad day? Buy a new pair of shoes. Been through a breakup? Shopping spree. There are so many ways that companies encourage this behaviour through flash sales and low stock sales, creating a sense of urgency and getting us to spend. So, in today's episode we break down the psychology behind impulse shopping and retail therapy.

We are joined by Alex from the hit podcast, Two Broke Chicks, to provide us with the dos and don'ts of shopping and overspending in our 20s, breaking down the emotions behind buyers remorse, and how to be wiser with your money during this decade.

Follow Two Broke Chicks: https://www.instagram.com/twobrokechicks/?hl=en

Follow Alex: https://www.instagram.com/alexhourigan/?hl=en

Listen to Two Broke Chicks: https://open.spotify.com/show/3d4z5FXeXAtmmP6DPhkpzw?si=aefc278962e64b1b

Follow The Psychology of your 20s: @thatpsychologypodcast

Follow Jemma: @jemmasbeg

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