1min snip

The Circuit with Emily Chang cover image

Google CEO Sundar Pichai and the Future of Search

The Circuit with Emily Chang

NOTE

Adapting Google's Business Model with AI and User Data

The adoption of chatbots providing answers instead of links poses a potential challenge to Google's business model heavily reliant on ads next to search results. Google traditionally displays ads for queries with commercial intent to capture users seeking commercial content. Despite concerns about AI leveraging user data, Google highlights a commitment to offering user controls like data deletion options and limitations on data usage for AI model training, promoting a balance between user privacy and competitive advantage.

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