2min snip

How the Fxck SEO Podcast cover image

Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)

How the Fxck SEO Podcast

NOTE

The Importance of Understanding the Buyer's Journey in SEO

Understanding the bias journey and how it fits into the growth strategy is crucial in a search-oriented company. Despite challenges and territorialism, when teams collaborate effectively, SEO becomes a powerful tool for growth. Survey Monkey used this approach, with the search team capturing top-of-funnel traffic, the pay team retargeting and converting users, the growth team upselling, and the CRM team sending follow-up emails. This collaborative effort led to $200 million in annual revenue. It's important to remember that success requires teamwork, rather than individual credit-seeking.

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