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The Importance of Understanding the Buyer's Journey in SEO
Understanding the bias journey and how it fits into the growth strategy is crucial in a search-oriented company. Despite challenges and territorialism, when teams collaborate effectively, SEO becomes a powerful tool for growth. Survey Monkey used this approach, with the search team capturing top-of-funnel traffic, the pay team retargeting and converting users, the growth team upselling, and the CRM team sending follow-up emails. This collaborative effort led to $200 million in annual revenue. It's important to remember that success requires teamwork, rather than individual credit-seeking.