Getting to Know Your Customers

Meeting and getting to know your customers on a personal level is crucial for creating a successful and personalized product or service. This involves going to where your customers are, spending time with them, and listening to their feedback. By meeting their customers one by one, the founders of Airbnb were able to understand their needs and preferences, leading to the development of a handcrafted experience. Through home visits and conversations, they were able to gather valuable insights and ideas that shaped their product roadmap. This approach is especially important when a company is still small, as it allows for a deeper understanding of customers and the ability to tailor the product directly to them.