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How Is Peloton So Good at Getting Us To Exercise?
The Irrational Mind | With Kristen Berman
Using Insights from a Smaller Segment to Extrapolate to All Users
Observing a small segment of users and basing assumptions on their behavior can lead to self selection bias. It's important to use insights gained from observing a smaller segment of users and apply them to the wider user base. Peloton uses this approach to select a cross section of their member base for concept testing and prototyping, rather than just catering to the requests of a few motivated users.
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