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Explaining The Full Value Of (Life) Planning By Unlocking The Emotional Job To Be Done: Kitces & Carl Ep 145

Kitces and Carl - Real Talk for Real Financial Advisors

NOTE

Niches Have Emotional Jobs to Solve

Emotional problems exist within specific niches, signifying a need to understand and use the language of the audience. Identifying and articulating these emotional challenges, such as feeling 'chained' to a profession, helps in addressing the core issues they face. This understanding enables better communication and solution development, emphasizing that successfully navigating these emotional jobs is critical for engagement and relevance in any niche.

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