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Rebuilders cover image

Three underreported megatrends shaping culture

Rebuilders

NOTE

Embrace Risk, Reap Reward

Approaches to risk vary significantly among individuals and cultures, influencing perspectives on safety and freedom. Many people adopt divergent risk appetites, as seen in contrasting lifestyles—from high-risk, high-reward pursuits like cryptocurrency and AI innovation to more traditional, safety-first financial habits. These differing attitudes towards risk shape broader societal narratives, especially during crises like COVID, revealing underlying divides in values and approaches to life. Understanding these risk profiles is essential, as they impact decisions and cultural dynamics across countries, including the United States and Australia.

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