How to Keep Your Audience Interested in Your Videos

The key to keeping your audience interested in videos is to focus on the watch rate, which is the amount of time viewers spend watching a video. Creating content that resonates with existing followers can help maintain their interest, while shorter, trend-based reels have a higher chance of being shown to new audiences. Instagram's algorithm tests new content with the current audience initially, based on reactions like rewatching, saving, and sharing. Positive reactions trigger the algorithm to expand the reach to similar audiences, increasing the potential for the content to go viral.