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E3: Ben Levy, Shaan Puri's Business Partner: How to go viral online & stay authentic to who you are
The Calum Johnson Show
Creating Content with Viral Potential
The key to creating viral content is to focus on communication and finding an interesting angle rather than expecting immediate viral success. Some ideas are designed to have a higher likelihood of going viral but there is no guarantee. Executing multiple ideas with viral potential increases the chances of success. It's important to focus on ideas that have a likelihood of going viral rather than producing content without viral potential. To produce good content, it's important to gain experience and advice from those who are better in the field.
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