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Marketing Against The Grain cover image

OpenAI’s GPT 4 Pro Will Run Your Business Better Than You… (#152)

Marketing Against The Grain

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OpenAI's Classic Business Strategy for GPT Adoption and Expansion

OpenAI is executing a classic business strategy by launching consumer and enterprise versions of chat GPT. They aim to capture the small business market, then target mid-sized businesses, and finally become the AI layer for every company. Their quick rollout of an enterprise product demonstrates their determination. In the future, companies will create unique use cases by combining APIs from various large language models. OpenAI plans to provide customization, allowing users to connect chat GPT with any app in their organization, a move that could threaten companies like Gleam. OpenAI wants to be the brain of every company, helping with decision-making and powering AI assistants.

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