It is important to be clear about the reasons for decisions made when developing a new product or service, so that everyone involved feels part of the decisionmaking process.
When developing a new product or service, it is important to be aware of the tradeoffs involved in different options, and to communicate these to the team.
OUTLINE:
Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
(00:00) – Introduction
(07:16) – Memories
(14:13) – Apple II
(22:51) – First business
(26:55) – iPod
(50:56) – Ideas
(55:09) – Marketing
(1:05:26) – PR and Comms
(1:15:06) – Design
(1:20:03) – Experts
(1:26:04) – Steve Jobs
(2:09:43) – Jony Ive
(2:16:55) – Nest
(2:27:13) – Advice for young people
(2:31:30) – Startup
(2:36:25) – Money
(2:41:33) – Work-Life Balance
(2:44:11) – Darkest moment
(2:49:48) – Meaning of life
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