Apple’s Decision-Making Framework To Build Revolutionary Products

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It is important to be clear about the reasons for decisions made when developing a new product or service, so that everyone involved feels part of the decisionmaking process.
When developing a new product or service, it is important to be aware of the tradeoffs involved in different options, and to communicate these to the team.

Tony Fadell is an engineer and designer, co-creator of the iPod, iPhone, Nest Thermostat, and author of the new book Build: An Unorthodox Guide to Making Things Worth Making. Please support this podcast by checking out our sponsors:
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OUTLINE:
Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time.
(00:00) – Introduction
(07:16) – Memories
(14:13) – Apple II
(22:51) – First business
(26:55) – iPod
(50:56) – Ideas
(55:09) – Marketing
(1:05:26) – PR and Comms
(1:15:06) – Design
(1:20:03) – Experts
(1:26:04) – Steve Jobs
(2:09:43) – Jony Ive
(2:16:55) – Nest
(2:27:13) – Advice for young people
(2:31:30) – Startup
(2:36:25) – Money
(2:41:33) – Work-Life Balance
(2:44:11) – Darkest moment
(2:49:48) – Meaning of life