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How Gary Vee builds brands & sales in the attention economy
The Hustle Daily Show
Creating Human-Based Influencer Brands
In the future, significant brands will be developed by human-based influencers, while established companies like Procter & Gamble's and PepsiCo's may acquire them. The connection between creators and massive corporations is challenging, as people tend to relate more to individuals than brands. To humanize a brand effectively, creating a relatable persona or mascot, such as Duolingo on TikTok, can enhance brand connection and engagement.
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