Endpoint Framing in Decision Making

The way we frame the endpoint in decision-making significantly impacts how we perceive losses. When we set a specific endpoint, the potential for loss is more distressing. However, when we intermix losses with gains, each loss is less painful. This understanding of loss aversion can be applied to major life decisions like choosing a college major. If we view our decision as final, the fear of making a mistake and facing a loss is intense. But if we extend the decision timeline, like giving ourselves 10 years to explore options, the fear of loss diminishes, leading to a more liberating and less paralyzing decision-making process.