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Diversification and Growth Strategy
A company's revenue is primarily from the US, but China is becoming increasingly important, contributing around 12% of the revenue. Growth is significant in China, with over 60% in the past year. The company aims to double its net revenue from 6.5 billion in 2021 to 12.5 billion by 2026 through three growth initiatives: product innovation, guest experience, and market expansion. The current net revenues are around 9.6 billion, growing at a pace of approximately 15% annually. The company seems on track with its growth projections, driven by both China and the US markets, along with e-commerce growth.