Challenges of Starting a Newsletter and Platform Prioritization

The challenge of not owning a newsletter after putting a lot of effort and love into it is significant. Each business should have a newsletter as it helps in reaching and engaging with customers effectively. Starting a new newsletter is deemed crucial for business success, with an emphasis on building a community around it to yield long-term benefits. The speaker highlights two key projects in creating a TikTok agency for organic content and local newsletters in Canada due to the ban on news agencies from posting on social media. The opportunity in the local newsletter space is immense, offering real advertising opportunities and influence in the community. Platform prioritization is crucial, with the dilemma of creating social accounts but not actively utilizing them causing stress and jealousy when comparing to successful social media posts by others, leading to a need for clear prioritization of platforms for effective outreach and engagement.