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Positioning Business Leaders for Success Using LinkedIn

Social Media Marketing Podcast

NOTE

Authenticity Over Reposting: A Key for Executives

Executives should prioritize posting authentic content over simply reposting others' content on platforms like LinkedIn. Algorithms do not value duplicated content, limiting the reach of reposted posts to only 1% of the audience. To have a significant impact, executives need to create original content at least once a week, focusing on authentic and unique perspectives rather than relying on the repost button.

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