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Can Barbie Be Rebranded as a Feminist Icon?

The Daily

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Barbie's Inescapable Influence on Girlhood

The cultural impact of Barbie is profound, representing a staple in the lives of young girls. Despite intentions to avoid purchasing Barbie dolls, many households inadvertently acquire them, reflecting the doll's pervasive presence—approximately 90% of girls aged three to ten in America own at least one Barbie. On average, girls aged three to six possess around 12 Barbies each, highlighting the doll's entrenchment in popular culture. Barbie serves as a significant emblem shaping perceptions of girlhood and womanhood, influencing thoughts on identity even before societal conversations shift around such concepts.

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