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506: Everyday practical innovation – with Jerry Fix and Terry Carroll
Global Product Management Talk
Seek True Customer Voices
Effective innovation relies on understanding the genuine needs of the customer, rather than relying on biased perspectives from sales teams or leadership. By starting with a clear hypothesis and directly engaging with customers, it's possible to uncover the actual 'jobs to be done.' This method ensures that the innovation process is grounded in authentic customer insights, leading to more relevant and successful product development.
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