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#107 Matt Ridley: Infinite Innovation
The Knowledge Project with Shane Parrish
Adapting to Societal Norms and Moral Sentiments
Individuals adapt and negotiate mutually acceptable norms and guidelines for behavior. This is evident in the shift from medieval society where killing someone for offense was admirable to it being despised 500 years later. People internalize societal expectations and adjust their behavior to be liked and approved by others, as highlighted in Adam Smith's theory of moral sentiments.
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