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How I Built This with Guy Raz cover image

Groupon and Descript: Andrew Mason

How I Built This with Guy Raz

NOTE

Evolve or Decline: The Necessity of Adaptation

As growth slows, businesses must evolve their models to remain relevant. The shift from a traditional daily deals approach to real-time mobile deals and loyalty programs illustrates the need for innovation. A predictable business model is crucial, especially for investor trust, but challenges arise when inventory is constantly changing. Small businesses often feel overwhelmed by the influx of customers from promotions, leading to a cycle of short-term gains but no long-term loyalty. This highlights the importance of balancing immediate gains with sustainable relationships and a clear strategy for future growth.

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