Ideology often obscures the true nature of problems, as shown by examples like solving consumerism with more consumerism or hyper focusing on choices within capitalism while ignoring the lack of choice in other economic systems. These contradictions are prevalent in various aspects of society and are central to ZeeZek's work, which delves into specific issues by exposing such contradictions. ZeeZek's philosophy is delivered in a unique style where he starts with a progressive position prevalent in the Western world and dissects it thoroughly to reveal its underlying complexities.