"Turpentine VC" | Venture Capital and Investing cover image

E22: Phin Barnes on Unbundling VC

"Turpentine VC" | Venture Capital and Investing

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Building a Product to Serve an Idiosyncratic and Dynamic Customer Base

The challenge of building a single product to serve a diverse customer base lies in the idiosyncratic and dynamic nature of each customer. Customers vary greatly in their theories about building companies, engagement styles, and market approaches. Additionally, the needs of each customer evolve over time, making it difficult for a single product to cater to their changing requirements. Successful founders address this challenge by surrounding themselves with experienced individuals who can provide high-context support and work closely with the founder to navigate the evolving needs of the customer base.

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