Using webinars and virtual summits to scale customer acquisition

The speaker discusses the strategy of partnering with influencers to host webinars, where they would teach for an hour and then invite the audience to try their product. This approach allowed them to acquire hundreds of customers in a single webinar and build relationships with hundreds or thousands of people at a time. This strategy led to the idea of hosting virtual summits with multiple speakers, attracting tens of thousands of sign-ups and accelerating their company's growth by 20-30% in some months.