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215: In Pod We Trust: How Creators Can Best Juggle Credibility & Sponsored Content
The Bootstrapped Founder
The Power of Podcast Advertising and the Importance of Host Credibility
Podcast advertising is significantly different from traditional ads in media./nMost podcast advertisers don't run their own produced ads./nListeners trust the podcast host to have integrity when they read the ad./nContent creators have started correcting the copy they receive from advertisers./nThis changes the power structure in the relationship between the podcaster and advertiser.
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