The text critiques the focus on immediate gratification driven by consumerist capitalism and questions why people define themselves by their most selfish desires.
Jordan Peterson became a professor of psychology at the University of Toronto in 1998, and since then has written 3 best selling books, ‘Maps of Meaning’, ‘12 Rules for Life: An Antidote to Chaos’, and ‘Beyond Order’. He is also the host of ‘The Jordan B. Peterson Podcast’.