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Crafting a Compelling Strategic Narrative | Matthew Sciannella with MJ Smith
Stacking Growth | The B2B Marketing Podcast
Connecting with Executives through Strategic Narrative
Engaging high-level executives in sales requires more than surface-level messaging. Executives are interested in making money, saving money, and delivering the company strategy, but to stand out from the competition, sales reps need to connect these high-level goals to a unique perspective on market shifts and how to respond. Andy Raskin's framework was used to create a strategic narrative that effectively connected the dots for executives.
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